PandaDoc
- Industry
- B2B SaaS, document automation and productivity
- Service
- Off-page SEO and backlink acquisition
- Focus
- Publishers read by sales, operations and business owners
The challenge
In B2B SaaS, a strong domain that reaches the wrong readers adds little.
- Audience relevance: does the publisher reach business decision-makers?
- Topic fit: SaaS, sales, productivity or document workflows
- Editorial quality: content that is genuinely useful
- Placement context: the link belongs in the article
- Destination fit: the linked page answers the article's subject
What we did
- 1
Mapping the publisher landscape
We researched sites covering SaaS, business technology, sales operations, document management and productivity, and rated each one on how closely its readers matched PandaDoc's buyers.
- 2
Choosing the right article topics
Placements were tied to the problems the product solves, such as speeding up proposals or tracking contract approvals, so each link was useful to the reader at that point.
- 3
Assessing website quality
Sites were checked for topic focus, originality, organic visibility, referring domains and signs of excessive outbound linking before anything was ordered.
- 4
Coordinated delivery
Briefs, target URLs, anchors and placement checks ran through one workflow, so every delivered link could be reviewed after publication.
- 5
Reviewing performance honestly
Placements were judged against the campaign's goals. Search changes were not credited to links automatically, because content, product and seasonality all play a part.
What we checked on every placement
A link only went ahead if the publisher passed all of these, whatever its Domain Rating.
- Readers are business buyers, not just a general audience
- Topic covers SaaS, sales, productivity or documents
- Organic traffic and healthy referring domains
- No signs of link farming or mass outbound links
- The proposed article suits the destination URL
What we learned
- Understand the product and its buyer before looking at metrics
- Editorial context decides whether a link is appropriate
- Clear documentation keeps quality and transparency high
- Link building works best alongside a content strategy
A note on results
We don't publish traffic, ranking or revenue figures for a client's campaign unless the data is verified and the client has agreed to it. Rankings also move for many reasons besides links, so we would rather show you how we work than claim numbers we can't prove.
Running the same kind of campaign on Contenzo
Use the Business, Technology and SaaS niches with DR and traffic filters, attach your brief or let the publisher write the article, and review the post before approving. Funds are released only after you approve the live link.
Planning a campaign like this? Tell us your niche, target pages and budget and we'll suggest suitable publishers. team@contenzo.co.uk
All case studies
Envato
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Envato: relevant backlinks for a creative digital marketplace
Backlinks for a marketplace serving designers, developers and marketers, where relevance mattered more than raw authority.
Read the case studyAdobe
Software, digital media and creative technology
Adobe: link building in a crowded software market
One brand, very different audiences: design software, PDF tools and enterprise marketing. Each needed its own kind of publisher.
Read the case studyBrand names belong to their owners. They are mentioned to describe work our team carried out, not as an endorsement of Contenzo.